Symbol group store
Symbol group store

Symbol Group

We understand the challenges facing independent retailers in today’s market. Competition is fierce and retailers need to stand out. We’ve used our extensive retail experience to create a truly award-winning retail operation which means you and your business are in the safest hands possible.

With three fantastic fascia’s to choose from, our symbol groups offer forward-thinking retailers the best support and advice, enabling you to run your business your way.

With over 1,000 stores nationwide, the Today’s (England, Wales and Ireland), Day-Today (Scotland only) and Lifestyle Express (England, Wales and Scotland) fascia’s offer retailers the perfect balance of independence while providing the support and direction to succeed in an ever-changing marketplace. As a symbol retailer, you could benefit from:


      • Planned store layouts and merchandising support
      • Award-winning three-weekly promotions that run 17 times a year
      • Expert retail guidance through Plan for Profit
      • Personalised consumer leaflets and in-store point of sale materials
      • Award-winning own brands with great margins
      • Digital marketing support including a regular social media toolkit
      • A dedicated development manager and regular, ongoing advice and support
      • Advice and support as required when re-fitting your store
      • Retail services to help you to save more and sell more with exclusive rates on a range of specialist service providers and direct to store operators.

However, don’t just take our word for it, here’s what one of our retailers had to say:

“As soon as we spoke to Lifestyle Express, I knew it was the right decision; they worked with us to get it just right. The fascia has given us the wow factor, the planograms were invaluable for a perfect combination of products and the own brand items fly off the shelves.”

Uzair Ali, Lifestyle Express, Motherwell


Retail Club

For retailers wanting the freedom to assert their independence backed by a strong partnership with one of the UK’s fastest growing retailer networks, then joining our Retail Club is the option for you. We know its a tough environment out there and you’re under pressure to deliver deep cut promotions to rival the supermarkets and discounters.

Our offers run every three weeks and allow you to promote leading brands at competitive prices to thrive against the competition. Each promotion is packed full of the bestselling grocery, impulse, licensed and non-food brands, at great margins. We’ll provide you with attention-grabbing point of sale, including window posters and personalised leaflets for your customers, designed to drive footfall and grow your sales.


Retail club for independent retailers
Plan for profit

Plan for Profit

Plan for Profit is our award-winning initiative offering a one stop shop for convenience store success that is dedicated to the independent retailer.

Accessible online, via our free app, available on IOS and Android, and through our depot brochures, Plan for Profit is packed full of help, advice and tools to grow your retail business.

You can access exclusive deals, core range guidance, planograms, direct to store suppliers, a profit-on-return calculator, new products, category guides and seasonal advice, legislation updates, POS printing and so much more!


InStore Magazine

Our free online retail magazine is packed with all the information you need to run a successful and profitable convenience store. 

Regular features include exclusive promotions, essential category and seasonal advice, profit-boosting tips from successful independent retailers, new products, important legal updates and industry news.

Sign up now and join more than 9,000 retailers to receive each issue direct to your inbox.


InStore magazine

“With the help of Unitas I was able to offer my local community a fantastic store, and my sales increased by 40%. I’m now looking to take on new stores to expand my business further.”

Mandi Duncan, Day Today, Barassie

Join our winning team

Be part of one of the fastest growing retailer networks in the UK and join our symbol or retail club operation.