Published: 29/07/25
At Unitas, we’re focused on what’s next. As the wholesale sector continues to evolve, no technology is more poised to transform the way we work than artificial intelligence (AI). But we also know that for many of our members, AI feels complex, technical and maybe even out of reach.
That’s exactly why we believe now is the time to engage with it.
AI is no longer monopolised by the large tech companies. It’s already starting to power practical, day-to-day tools in our industry, from predictive ordering systems that anticipate stock needs based on real buying behaviours, to automated pricing engines and intelligent route planning that can shave hours off delivery schedules. It’s helping wholesalers become more efficient, more responsive and more profitable.
This isn’t about robots replacing people. It’s about giving your teams smarter tools to make better decisions faster. And you don’t need to be tech-savvy to start.
At Unitas, we’re working to demystify AI and help members understand where it fits into their business. One way we’re doing this is by bringing the conversation to the forefront at this year’s Unitas Conference in Marbella.
This year, our AI session is set to be a big highlight of the event. Leading the session is James Kuht MBE, CEO of PAIR an AI platform trusted by some of the world’s leading brands
James isn’t your typical tech speaker. With a background in the British military and UK government, he brings a grounded, no-nonsense view of how AI is already delivering real results in sectors not unlike ours. His session will cut through the hype and give you a straight answer to the question: What can AI do for my business right now?
You’re not alone. Many of our members are still exploring what AI means for their business, and that’s okay. You don’t need to be an expert, you just need to be open and willing to explore what is possible.
Join us in Marbella this September to find out,and make sure your business isn’t left behind.
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