Available online and in selected Unitas Wholesale member depots, the Impulse Guide is packed with advice and highlights the must stock core range across confectionery, sweet snacking, crisps and soft drinks to help retailers maximise their sales and profit.
The Impulse guide has been developed in collaboration with our supplier and member category experts using market data and insight from our network of wholesalers and industry sources to provide a consumer driven suggested core range tailored to independent retailer’s store sizes.
Updated annually, the guide and helps retailers to efficiently manage range change requirements based on customer trends.
In addition to the updated product listing, the guide also provides new regionally tailored planograms and the latest category insights. Value for money and HFSS are also key themes throughout the guide to help retailers adapt to the new legalisation and cost of living crisis impacting shoppers today.
The complete series of Plan for Profit core range guides is available in three separate editions to provide the most up to date advice relevant to the key trading and seasonal times of the year. In addition to the new Impulse Guide, retailers can access separate guides for Grocery, Non-Food, Chilled & Frozen, as well as Licensed & Tobacco.
“Impulse is a significant category for independent convenience retailers, and we aim to support them with unbiased advice that updates retailers on the important changes. This enables them to offer the correct product range to meet the expectations of their consumers to ultimately drive maximum sales from this important category.”John Kinney, Managing Director