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Home > Wholesaler > Unitas supports retailers with ‘industry-first’ reduced risk guidance 
Unitas supports retailers with ‘industry-first’ reduced risk guidance 

Unitas supports retailers with ‘industry-first’ reduced risk guidance 

Published: 27/11/24

Providing expert support and guidance for independent retailers to run successful, profitable stores, Plan for Profit has long been a one-stop resource for the sector and has now further extended its resources to include its first reduced risk guidance for retailers.

With significant changes proposed for the tobacco and vaping category from April 2025, the new Plan for Profit Reduced Risk Guidance is brought to retailers in partnership with Vape Supplier Limited (VSL) and provides updates on the latest tobacco and vaping legislation and the potential impact on retailers. 

Plan for Profit, a website and app created by Unitas Wholesale for independent retailers, offers key advice and services to help them succeed in a challenging marketplace. The reduced risk guidance includes updates on tobacco and vaping legislation, as well as the latest range recommendations to ensure retailers can prepare and transition to compliant alternatives. 

“We are committed to supporting independent retailers with updates to regulations and range advice in all categories and Unitas Wholesale is the first in the industry to take such bold action in removing reduced-risk products from our core range,” said Julian Smith, senior commercial controller, Unitas Wholesale. 

“With such significant changes expected to the vaping category, we wanted to go one step further in offering support and advice. Our new Reduced Risk Guidance not only includes a countdown to the proposed ban, but actively supports retailers to manage customer expectation ahead of April 2025 with range recommendations and invaluable responsible retailing advice.” 

VSL commercial director, Phil Glyn explained why VSL was keen to support the guide: “Due to the increasingly dynamic nature of the reduced risk category, it is now more important than ever for wholesalers and retailers to be accessing credible, reliable, robust data and advice relating to their businesses. 

“The category insights and expertise offered by Unitas is a brilliant tool for wholesalers and retailers to reference. At VSL we recognise the importance of that and so our commercial team works very closely with the Unitas team to ensure these insights can act as an easy-to-understand one-stop shop for all things reduced risk, helping the group and its members navigate the ever-changing category landscape.” 

The reduced risk guidance can be found online via the Plan for Profit website, and the guidance includes: 

  • Information on tobacco and vaping regulations (including the proposed ban on disposable vapes)
  • Information on responsible retailing
  • Reduced risk range recommendations (vaping and nicotine pouches)
  • Category guidance on how to futureproof your vape catehgory
  • Vaping and nicotine pouch category insights.
     

The Reduced Risk Guidance is available now here: https://www.planforprofit.co.uk/reduced-risk-guidance.php

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